I’ve written about why eBooks are useful, and even inevitable. But I want to take this a step further, and look at why they are important, in the sense of social impact. One useful measure is to see how eBooks serve the Triple Bottom Line (TBL). Read the series: “The Miranda Proposal: Tomorrow’s eBook Platform”: Prologue part 1 part 2 part 3 part 4 part 5 part 6 part 7 Epilogue Triple Bottom Line refers to the three pillars for measuring organizational success: People, Planet, and Profit. TBL has been adopted by the UN and various governments for public sector cost accounting and corporate social responsibility initiatives—which of course makes it sound awfully dull. But TBL is actually a progressive and useful way to think about how a technology will transform the organizations and societies it touches. The Effect on People and Society We live in the Information Age, of which the Internet is often described as the key driving force. But the Internet is just a communication vehicle, a vast cloud of information, disinformation, and generally wasted computer space, largely curated by Google. On the other hand, eBooks are catalogued, edited, and critically validated. Whether they deliver wisdom, entertainment, facts, fancy, lies, or opinion, eBooks are part of a global digital library that is far better managed and organized than the hopelessly cluttered and chaotic Web. While eBooks are personal and static today, they will soon become networked. Once we connect them digitally, eBooks will serve as interactive “knowledge nodes” on a vast social network. The cloud-based technology infrastructure is already here; it’s now a matter of building the eReader platform that will connect every eBook to the global community. That’s when things will get really interesting. Tomorrow’s eBook will have the power to transform society in fundamental ways. It will drive social change in health, education, and literacy. It could even fuel a new global Renaissance. Or at least cure boredom on a global scale. Consider just a few examples, and then think about what will happen when the truly innovative thinkers get going with it: a medical worker in a remote village in Africa checking...
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- Digital Marketing (8)
- eLearning (2)
- Future of eBooks (10)
- Future of News (11)
- More Visitors: SEO & SEM (8)
- Newspaper Revenue (3)
- Tablet and Mobile (9)
- Technology & Analytics (6)
Contents:
- Data Preparation for Analytics
- Community Engagement: Moving from Broadcast to Conversations
- Schema.org, Entity Search, and Semantic SEO Tagging
- Responsive Design: One Site for All Devices
- How Mobile Fits Into Your Overall Digital Strategy
- Designing Tablet Reader Apps: Information Architecture
- Designing Tablet Reader Apps: User Experience Design
- Designing Tablet Reader Apps: Content Analysis
- Designing Tablet Reader Apps: Audience and Purpose
- Designing Tablet Reader Apps: More Bells and Fewer Whistles?
- The Work Behind Social Marketing
- Search Engine Marketing (SEM) Tips: Analytics and Performance
- Search Engine Marketing (SEM) Tips: Keyword Management
- Search Engine Marketing (SEM) Tips: Competitive Analysis
- Kids, News, and Video
- Tablets, eBooks, and eLearning Make Middle School Less… Awkward
- Epilogue: The Miranda Proposal, Future and Facts
- The Long Tail of Publishing
- Who Will Develop the Next eBook Platform?
- What is the eBook Platform of Tomorrow?
- The Rise of eBook Applications
- Social Reading: Beyond Gutenberg? Beyond Zuckerberg!
- eBooks and the Triple Bottom Line
- The Future of Books
- Prologue: It’s Time for eBooks to Evolve
- Journatic, The Tribune, and Offshore Outsourced Journalism
- Warren Buffet is No Fool
- The Ultimate News Device: Tablets
- The Future of News: It’s Not About You, It’s About Them
- Newsroom Software: WordPress and Other Open Source Options
- Paywalls: The Wrong Solution for News
- How to Drive Online News Revenue
- Don’t Build Your Own Newsroom
- Digital Editions and Portable News
- Why Photos are Critical to Online News
- Site Analytics: Intelligence Gathering for News Sites
- How To Do SEO Right
- From Newspapers to Digital Media: Follow John Paton
- What is SEO?
- SEO and SEM for News
- Trusted Advertising: The Value of Newspaper Web Sites
- Capitalizing on News Assets
- Where Did Newspapers Go Wrong?
- The Fall of the Newspaper
- Why Blogging Writes?