Data Preparation for Analytics

Posted by on Aug 11, 2015 in Technology & Analytics | 0 comments

For 2015 I was blogging on topics related to data preparation and analytics for DataDirect.com, the social media outlet for the Data Connectivity and Integration business unit of Progress Software. See blogs.datadirect.com/author/richjulius

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Community Engagement: Moving from Broadcast to Conversations

Posted by on Nov 11, 2013 in Digital Marketing, Future of News | 0 comments

Social networking means better engagement with your audience: two-way conversations that help build brand loyalty, improve customer satisfaction, and provide better input to product management.

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Schema.org, Entity Search, and Semantic SEO Tagging

Posted by on Oct 18, 2013 in More Visitors: SEO & SEM | 0 comments

This article discusses Schema.org and semantic entity search, an important new SEO standard supported by all the major search engines, effecting how pages are indexed and displayed.

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Responsive Design: One Site for All Devices

Posted by on Oct 4, 2013 in Tablet and Mobile, Technology & Analytics | 1 comment

Simply put, today’s organizations need their web properties to run on all devices. Web developers are responding with HTML5, which in terms of interface design, offers a fairly smooth continuum: the site changes, and in most cases degrades thoughtfully and gracefully, as the screen resolution shrinks.

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How Mobile Fits Into Your Overall Digital Strategy

Posted by on Jun 11, 2013 in Tablet and Mobile | 0 comments

It’s 2013, so I shouldn’t have to tell you that enterprises need a mobile strategy. After all, computer sales are waning, and pretty soon the majority of Earth’s population will have smartphones. Actually, I’m pretty sure we are already there.

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Designing Tablet Reader Apps: Information Architecture

Posted by on Mar 25, 2013 in Tablet and Mobile | 0 comments

In my previous post I discussed navigation, search, and the LATCH model for user experience design. This post presents a few more “best practices” in tablet reader app design.

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Designing Tablet Reader Apps: User Experience Design

Posted by on Mar 15, 2013 in Tablet and Mobile | 0 comments

User Experience Design (UXD) practitioners know that every user interface project begins with certain basic principles of information architecture. Just to be clear, some people use the term “user interface design” interchangeably with UXD, but really, building an interface is just part of the user experience puzzle.

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Designing Tablet Reader Apps: Content Analysis

Posted by on Mar 10, 2013 in Tablet and Mobile | 0 comments

In my previous post on designing a tablet reader interface I discussed personas and goal analysis (audience and purpose). There is one more area for analysis before you start creating the user interface, or even the basic wireframes (architectural drawings): you need to consider the content.

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Designing Tablet Reader Apps: Audience and Purpose

Posted by on Mar 5, 2013 in Tablet and Mobile | 0 comments

Before you can work on any digital user interface, whether a web site, tablet reader, or mobile property, you need to ask questions about audience and purpose. Who is my audience? How many distinct types of users are in that audience?

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Designing Tablet Reader Apps: More Bells and Fewer Whistles?

Posted by on Feb 28, 2013 in Tablet and Mobile | 0 comments

I’ve been keen to address this headline that appeared in Mashable almost three months ago: “Tablet Readers Don’t Want Interactivity, Says Hearst President.” Naturally, my first reaction was (in imitation of my daughter’s use of New York emphasis), “Seriously???” I mean, can you imagine the entire demographic of iPad users not wanting interactivity?

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