Tomorrow’s eBook will become an interactive platform for third-party applications—software that delights targeted reader audiences. There are already a variety of apps in mobile and tablet marketplaces that would complement many genres: cooking apps, history apps, and Harry Potter apps. But the development of independent software applications that can be plugged directly into an eBook will drive a new type of app marketplace that will make eBooks more compelling, interactive, informative, and fun. Read the series: “The Miranda Proposal: Tomorrow’s eBook Platform”: Prologue part 1 part 2 part 3 part 4 part 5 part 6 part 7 Epilogue Books have historically been a static, linear medium: we progress from page one through to the end, and any interruption means a break in the flow. But society has been shifting to more of an interrupt-driven culture where multitasking meets multimedia. While Baby Boomers might have driven their parents crazy by watching TV while doing homework, today’s youngest generation is adept at combining simultaneous phone, text, web surfing, YouTube watching, and music listening (hopefully not while driving). The eBook of the future will be poised to cater to this “ADD Culture” by changing the linear, personal nature of reading into a dynamic, multimedia-enhanced experience. A year ago the EPUB3 standard, one of the most popular and open (non-proprietary) eBook formats, developed definitions for how internal and external links will be handled within an eBook. This is an important first step that will finally let the barbarians through the gates. My guess is, half of you are excited about the possibilities of interactive eBook apps, and half of you are cringing at the prospect of dancing, singing, self-interrupting eBooks. (I’d love to hear comments from both groups.) For the latter, let me reassure you that the nature of reading will not change for everyone. You can always read without apps, and I’ll even offer up that some books are simply meant to be read, period, in that wonderful linear fashion. But many books, and many readers, will be improved with the onset of embedded applications. eBooks will feature companion apps to aid in networking, research, and play, and everything...
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- Digital Marketing (8)
- eLearning (2)
- Future of eBooks (10)
- Future of News (11)
- More Visitors: SEO & SEM (8)
- Newspaper Revenue (3)
- Tablet and Mobile (9)
- Technology & Analytics (6)
Contents:
- Data Preparation for Analytics
- Community Engagement: Moving from Broadcast to Conversations
- Schema.org, Entity Search, and Semantic SEO Tagging
- Responsive Design: One Site for All Devices
- How Mobile Fits Into Your Overall Digital Strategy
- Designing Tablet Reader Apps: Information Architecture
- Designing Tablet Reader Apps: User Experience Design
- Designing Tablet Reader Apps: Content Analysis
- Designing Tablet Reader Apps: Audience and Purpose
- Designing Tablet Reader Apps: More Bells and Fewer Whistles?
- The Work Behind Social Marketing
- Search Engine Marketing (SEM) Tips: Analytics and Performance
- Search Engine Marketing (SEM) Tips: Keyword Management
- Search Engine Marketing (SEM) Tips: Competitive Analysis
- Kids, News, and Video
- Tablets, eBooks, and eLearning Make Middle School Less… Awkward
- Epilogue: The Miranda Proposal, Future and Facts
- The Long Tail of Publishing
- Who Will Develop the Next eBook Platform?
- What is the eBook Platform of Tomorrow?
- The Rise of eBook Applications
- Social Reading: Beyond Gutenberg? Beyond Zuckerberg!
- eBooks and the Triple Bottom Line
- The Future of Books
- Prologue: It’s Time for eBooks to Evolve
- Journatic, The Tribune, and Offshore Outsourced Journalism
- Warren Buffet is No Fool
- The Ultimate News Device: Tablets
- The Future of News: It’s Not About You, It’s About Them
- Newsroom Software: WordPress and Other Open Source Options
- Paywalls: The Wrong Solution for News
- How to Drive Online News Revenue
- Don’t Build Your Own Newsroom
- Digital Editions and Portable News
- Why Photos are Critical to Online News
- Site Analytics: Intelligence Gathering for News Sites
- How To Do SEO Right
- From Newspapers to Digital Media: Follow John Paton
- What is SEO?
- SEO and SEM for News
- Trusted Advertising: The Value of Newspaper Web Sites
- Capitalizing on News Assets
- Where Did Newspapers Go Wrong?
- The Fall of the Newspaper
- Why Blogging Writes?