Navigation Menu

Community Engagement: Moving from Broadcast to Conversations

Posted on Nov 11, 2013 in Digital Marketing, Future of News | 0 comments

Corporate digital marketing has embraced social networking as a means to better engage with their audience. These two-way conversations help build brand loyalty, improve customer satisfaction, and provide better input to the product management organization. When things go right, cheerful public exchanges with happy customers support the viral growth of new...

Read More, Entity Search, and Semantic SEO Tagging

Posted on Oct 18, 2013 in More Visitors: SEO & SEM | 0 comments

This article discusses and semantic entity search, an important new SEO standard supported by all the major search engines, effecting how pages are indexed and displayed. I’ve written about SEO in previous posts, both the technical side and the essential editorial and marketing work involved. Before I write to you about the latest advance in...

Read More

Why Photos are Critical to Online News

Posted on Feb 24, 2012 in Future of News, More Visitors: SEO & SEM | 0 comments

As newspapers make the transition from print to online, they need to understand the importance of adjusting their editorial style to fit the new medium. I should quote Marshall McLuhan, but years ago I worked with tech writer and information architect Freda Salatino, who used to say (in her Long Island accent), “When you create an online help system from a...

Read More

How To Do SEO Right

Posted on Feb 19, 2012 in Digital Marketing, More Visitors: SEO & SEM | 0 comments

In two previous posts I wrote about why you need to optimize for search engines and what that means. In this post I give a series of checklists for what editorial, marketing, and technology needs to do to boost readership using SEO. SEO Part 3: How To Do SEO Right SEO is often delegated to the technology team, with the instructions “just optimize the site...

Read More

What is SEO?

Posted on Feb 15, 2012 in Digital Marketing, More Visitors: SEO & SEM | 1 comment

In my previous post I discussed why you need to optimize for search. In this next installment of the SEO series, I explain a bit about what SEO really is. SEO Part 2: So what is SEO? Search engine optimization is the art and science of making your web pages rank as high in the natural search rankings as possible. Google is the largest search engine, with...

Read More

SEO and SEM for News

Posted on Feb 12, 2012 in More Visitors: SEO & SEM | 0 comments

In Blogging Writes thus far I have discussed the state of the newspaper industry, and started to present some of the innate strengths that the industry can leverage in order to survive. But I also want to dedicate a good few postings to very practical matters, balancing between those that drive news revenue and those that drive visitor traffic and reader...

Read More

Copyright © 2011-2013 Rich Julius · All Rights Reserved · Blogging Writes · Google+