I’ve described several important aspects of the digital evolution of the book, making references to an overarching eBook platform that will embody all these wonderful technological advances. But let me take a moment to better define the eBook platform as I envision it, and to give this vision a name: the Miranda Proposal. Read the series: “The Miranda Proposal: Tomorrow’s eBook Platform”: Prologue part 1 part 2 part 3 part 4 part 5 part 6 part 7 Epilogue The platform isn’t the file format of the eBook itself, although that is a very important part of the equation. Today there are many eBook formats, but I believe that EPUB3 and its descendents will become the dominant standard. Most devices support the EPUB format, the notable exception being the Kindle, but Amazon may soon embrace EPUB3 as well. EPUB3 was developed by the International Digital Publishing Forum, and I have great faith in open standards, especially those that benefit society, level the playing field, and support device portability (and not a single company). A platform is also much broader than the specific eReader software used to read the eBook. There are many interesting eReaders available. Some, like the Kindle, are almost synonymous with their devices, although you can read Kindle books through a Kindle app on virtually all mobile devices and tablets. There are proprietary eReaders from companies like Microsoft and Apple, and open eReaders that support a wide range of formats. Some eReaders are already taking advantage of EPUB3 features, like rendering mathematical formulas, sharing annotations, and linking to additional resources. Some cater particularly to education, some to science and research. But the eReader is your point of contact with your eBook, it isn’t the whole platform. The eBook platform will be a much broader system, like Facebook or SalesForce.com; one that extends the functionality of your eReader in multiple dimensions. One dimension I discussed in a previous post is the ability of the platform to support a vibrant third-party application marketplace, including application developers. Another aspect of the platform, also previously discussed, is the ability to extend into outside systems, especially social networking. An eBook...
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- Digital Marketing (8)
- eLearning (2)
- Future of eBooks (10)
- Future of News (11)
- More Visitors: SEO & SEM (8)
- Newspaper Revenue (3)
- Tablet and Mobile (9)
- Technology & Analytics (6)
Contents:
- Data Preparation for Analytics
- Community Engagement: Moving from Broadcast to Conversations
- Schema.org, Entity Search, and Semantic SEO Tagging
- Responsive Design: One Site for All Devices
- How Mobile Fits Into Your Overall Digital Strategy
- Designing Tablet Reader Apps: Information Architecture
- Designing Tablet Reader Apps: User Experience Design
- Designing Tablet Reader Apps: Content Analysis
- Designing Tablet Reader Apps: Audience and Purpose
- Designing Tablet Reader Apps: More Bells and Fewer Whistles?
- The Work Behind Social Marketing
- Search Engine Marketing (SEM) Tips: Analytics and Performance
- Search Engine Marketing (SEM) Tips: Keyword Management
- Search Engine Marketing (SEM) Tips: Competitive Analysis
- Kids, News, and Video
- Tablets, eBooks, and eLearning Make Middle School Less… Awkward
- Epilogue: The Miranda Proposal, Future and Facts
- The Long Tail of Publishing
- Who Will Develop the Next eBook Platform?
- What is the eBook Platform of Tomorrow?
- The Rise of eBook Applications
- Social Reading: Beyond Gutenberg? Beyond Zuckerberg!
- eBooks and the Triple Bottom Line
- The Future of Books
- Prologue: It’s Time for eBooks to Evolve
- Journatic, The Tribune, and Offshore Outsourced Journalism
- Warren Buffet is No Fool
- The Ultimate News Device: Tablets
- The Future of News: It’s Not About You, It’s About Them
- Newsroom Software: WordPress and Other Open Source Options
- Paywalls: The Wrong Solution for News
- How to Drive Online News Revenue
- Don’t Build Your Own Newsroom
- Digital Editions and Portable News
- Why Photos are Critical to Online News
- Site Analytics: Intelligence Gathering for News Sites
- How To Do SEO Right
- From Newspapers to Digital Media: Follow John Paton
- What is SEO?
- SEO and SEM for News
- Trusted Advertising: The Value of Newspaper Web Sites
- Capitalizing on News Assets
- Where Did Newspapers Go Wrong?
- The Fall of the Newspaper
- Why Blogging Writes?